Tuesday, February 25, 2020

Marketing Communications in McDonalds Essay Example | Topics and Well Written Essays - 3500 words

Marketing Communications in McDonalds - Essay Example The company that is the subject of this research is McDonald’s as a global retailer in the food services category that operates based on 35,000 different retail outlets spanning across different international regions, A large number of outlets of the company contributes in serving the needs of around 70 million consumers spanning across 100 nations. The company aims at generating a place where consumers can effectively visit for eating and drinking activities. McDonald’s aims to entice the customers through the provision of quality foods and services such that the same help in meeting the parameters of quality, cleanliness and value addition to the customers. The meeting of the above parameters is taken to rightly contribute to generating effective customer experiences such that the same encourages in making the customers to gain frequent visits to the stores. McDonald’s aims to expand along different countries through the development of franchisees in that the s ame contribute to helping the company to effectively blend its corporate culture with the national culture of the region. The company operates based on serving the needs of both its internal and external stakeholders like employees and customers respectively through working based on needed integrity and ethics. It also works in the meeting of sustainable objectives pertaining to taking care of natural and social environment where it tends to conduct its business operations. Marketing Communication activities are conducted by the business organizations with its targeted customers, both existent and of potential nature along different stages relating to pre-sales, sales and finally relating to the post-sales stage. Marketing Communication activities are conducted by a company in an integrated fashion such that different types of promotional and communication tools are utilized to rightly communicate with targeted individuals, and other potential groups and interested communities. Diff erent types of marketing and promotional tools like the use of advertising through the use of print, broadcasting and online mediums, direct marketing activities, sales promotion, personal selling and also through the use of publicity campaigning can be effectively integrated to generate considerable awareness among the targeted consumers relating to the products and services marketed.

Sunday, February 9, 2020

Macbeth Essay Example | Topics and Well Written Essays - 1250 words

Macbeth - Essay Example It is under this contemporary socio-political ambience that one has to re-read William Shakespeare’s classic tragedy, Macbeth. Its relevance is in our own socio-political scenario. It shows that though there is enough goodness in the society, the evil forces often dominate. The rulers are more concerned about their self achievements and gains than the collective progress of the society. This leads to the dominance of the evil over the goodness around. But Shakespeare predicts the failure of the evil and final victory for the good. It was the Greek philosopher Aristotle (384BC -322 BC) who defined the dramatic form of Tragedy in his great work â€Å"Poetics†. According to Aristotle, a tragic hero should never be perfect. The fall of a completely virtuous person from a height will create only moral anger among the audience. The fall of a villainous person will only satisfy the moral sense among the audience for the appropriate punishment for the villain .Thus Aristotle in sists that the best tragic hero exists in between such extremes. â€Å"A person who is neither perfect in virtue and justice nor one who falls into misfortune through vice and depravity, but rather one who succumbs through some miscalculation† (Poetics, Chapter 13). According to the Aristotelian standards Shakespeare’s Macbeth falls into one of the best tragic heroes possible. ... Macbeth is a Scottish general who is depicted as a courageous soldier. Macbeth appears in the play first as wounded captain who narrates his courageous acts in the battle field. So the initial impression created is that he is a brave and efficient soldier. Such a man is not, by natural logic prone to commit evil deeds. But this perspective about him gets upset once he interacts with the three witches who prophecies that he is to be the future king. With this prophecy, his physical courage gives away as a mask to the hunger for more and more power and advancement in the power structure. This forces him to commit evil deeds. Just the prediction that he will become the king was enough to trigger these inner self full of ambitions. Ambitions also lead him to self doubts too. Thus the character of Macbeth is a battle field of three strong attributes of his character – Physical strength and courage, ambition for more power, and self doubt. All these attributes are so strong that thr ough out the play they battle with each other for supremacy. Finally his ambitions take over leading to a sense of guilt too. What emerges out is a man of very weak character. Thus Macbeth turns out to be not a Shakespearean villain, but a tragic hero, who perishes by his own doings. The villains of Shakespeare like Edmund in King Lear or Iago in Othello or Richard the third in the play by the same name are mere villains and not tragic heroes, because they have the inner strength to subdue any sort of sense of guilt and self doubt. They are sure characters who knew what they are doing. Macbeth on the other hand is not equipped mentally to face the after effects of the crimes he commits. His courage and strength are more